B2B sales teams
Long sales cycles usually mean more stakeholders, more follow-up and more chances for your message to get lost. Personalised video email gives B2B reps one clear way to explain next steps, add context and keep deals moving.
Built for long B2B sales cycles
B2B selling rarely happens in one call. A rep may speak to a user, a line manager, procurement, finance and an executive sponsor before anything is signed off. In that gap between meetings, a short personal video often does a better job than another plain text email. It lets the rep summarise the discussion, show the next step on screen, and speak to one person while knowing the message will be forwarded internally.
We help B2B sales teams in Bryanston, Johannesburg and across South Africa use personalised video email in a practical way. The focus is not on flashy production. It is on simple videos recorded by the rep, sent from the normal sales workflow, with a landing page and clear call to action. That suits account executives, business development reps, solution sellers and customer-facing teams who need consistency without sounding scripted.
What is included for your team
Your team gets the tools and rollout support needed to start using video in day-to-day selling. We set this up around common B2B use cases such as first-touch outreach, meeting recap, proposal walk-through, stakeholder handover and onboarding after signature.
- Browser and phone recording for reps working from the office, home or on the road.
- Screen-plus-camera recording for demos, proposal overviews and quote walk-throughs.
- Video landing pages with space for links, calls to action and supporting notes.
- Templates for prospecting, follow-up, thank-you, recap and onboarding messages.
- Email and CRM add-ons so recording and sending fits into the team's current routine.
- View tracking and team analytics so managers can see usage and follow-up activity.
- Onboarding and coaching to help reps feel comfortable on camera and keep videos short.
We do not produce adverts, run campaigns or supply camera equipment. This is for sales communication used by your own team, recorded by your own reps, in a format that feels personal rather than overly polished.
How the rollout works step by step
We start with a working session to understand your sales process, average deal path and where video will help most. For many B2B teams, the quickest wins are after a first meeting and after a proposal has gone out. From there we build a rollout that is realistic for your managers and your reps.
- Step 1: Discovery session on your sales motion, stakeholder map and common objections.
- Step 2: Template selection for the key moments in your pipeline.
- Step 3: Setup of recording, landing pages, sending flow and tracking.
- Step 4: Manager briefing on standards, review process and adoption expectations.
- Step 5: Rep onboarding with practice videos, camera confidence and message structure.
- Step 6: Live use in outreach and follow-up, with feedback from our coaching side.
- Step 7: Review of usage, common gaps and template adjustments after the first cycle.
On-site onboarding can be arranged in Gauteng, while teams elsewhere in South Africa are supported online. For distributed sales teams this works well because reps can learn in short sessions rather than losing a full day. If load-shedding affects office routines we can help reps set up simple recording habits from laptops and phones so activity does not stall.
What your team should prepare
The best rollout happens when a sales manager gives us clear inputs upfront. We do not need a perfect script for every message, but we do need to know how your team sells and what usually slows a deal down. A bit of preparation saves time later and keeps the templates useful.
- A short outline of your sales stages and the handover points between roles.
- The main B2B buyer types your reps speak to and what each one cares about.
- Typical meeting recap points, proposal questions and onboarding steps.
- Any approval or wording requirements for regulated or formal industries.
- Access for the team members who will record, send and review videos.
- A quiet recording spot with decent light and a stable connection where possible.
Reps do not need a studio setup. In fact, overly polished videos can feel less personal. A clear face, audible voice and a short message are what matter. We also guide teams on practical recording conditions, including glare from windows, open-plan office noise and the effect of coastal humidity on room acoustics and laptop microphones, because these small details affect how confident a rep sounds.
How pricing is worked out
Pricing is based on the scope of your rollout rather than on a one-size-fits-all package. The main factors are the number of team roles involved, the setup needed for templates and sending workflows, the level of onboarding and coaching required, and whether manager-led rollout support is included.
For example, a small B2B team using a few core templates will need a different setup from a national sales function with separate prospecting, account management and onboarding motions. On-site sessions in Gauteng can also affect scope compared with a fully online rollout. We will talk you through what is essential first, what can be phased in later and what can stay optional.
If your team already has a documented sales process the rollout is usually simpler. If not, we can still proceed, but some time may need to go into deciding the right use cases and message structure before the team records at scale.
Aftercare and ongoing support
Getting the platform switched on is only the start. Aftercare matters because reps often begin strongly then drift back to old habits if there is no review loop. We support managers and reps after launch so personalised video stays part of the sales routine.
- Follow-up coaching on message length, delivery and on-camera confidence.
- Template refinement when your team spots repeated questions from buyers.
- Guidance for managers on adoption, review rhythm and quality control.
- Analytics check-ins to see whether videos are being sent and viewed.
- Support for new starters who need a quick introduction to the workflow.
The goal is simple: help your team send clearer messages at the moments that matter most. When a rep can explain the next step in under a minute, show the relevant screen, and give the buyer an easy action to take, internal forwarding becomes easier and momentum is easier to keep. That is especially useful in B2B sales where many decisions happen after the call not during it.
What our Video Sales Software customers say
Verified Google reviews
Questions we get asked
Is this suited to complex B2B sales with several decision-makers?
Yes. It works well where one contact needs to forward your message internally. A short video recap can carry your tone, context and next step more clearly than a long email.
Do our reps need special camera equipment?
No. Most teams start with the built-in camera and microphone on a laptop or phone. We help reps improve framing, sound and lighting with what they already have.
Can you help our managers drive adoption?
Yes. Manager rollout support is part of the service approach. We show leaders where video fits in the sales process, what good use looks like and how to coach reps without making it heavy.
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